Carly Rumpf
Carly Rumpf

Animated Typeface

During the summer of 2014 I interned at Gupta Media. I was asked to create an animated typeface to use in Gupta's lyric videos and animations.

I initially researched many different typefaces on Adobe Typekit and created animated gifs to showcase the type of animation style I wanted to replicate.

We decided to animate Lust Didone because the compression and expansion of the letterforms reminded me of the swelling crescendos and decrescendos of classical music.
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After the initial motion style was established, I animated the keyword "hamburgevons" which contains the design building blocks of every letter in the alphabet. I experimented with many different entrance and exiting animations for the letters as well.
Finally, I built out the rest of the letters, numbers and punctuation to create a full functioning animated typeface.

All images produced and owned by Carly Rumpf. All rights reserved