During the summer of 2014 I interned at Gupta Media. I was asked to create an animated typeface to use in Gupta's lyric videos and animations.

I initially researched many different typefaces on Adobe Typekit and created animated gifs to showcase the type of animation style I wanted to replicate.

We decided to animate Lust Didone because the compression and expansion of the letterforms reminded me of the swelling crescendos and decrescendos of classical music.

After the initial motion style was established, I animated the keyword "hamburgevons" which contains the design building blocks of every letter in the alphabet. I experimented with many different entrance and exiting animations for the letters as well.

Finally, I built out the rest of the letters, numbers and punctuation to create a full functioning animated typeface.