Jungle Jim's is a day care and educational center with a twist! The center focuses on learning about the environment and animals that live in the jungle. Jungle Jim's design strategy is focused around a series of jungle animal illustrations who act as the mastheads of the various departments and classes. The leader of the pack is Jim the Chimpanzee.
The educational team is a group of animals who symbolize the various classes and workshops available for children who attend the day care center. These animals make learning exciting for the children and help them visually find the correct classrooms and work areas for these specific classes.
Each child is assigned to a specific age and learning group with another animal as its mascot. Just like the educational team, these age groups help the children find their specific classrooms and play areas. If a class goes on a field trip outside the center, the animals are placed on t-shirts and name tags so they will always be able to identify themselves and find their peers in case of an emergency.
Throughout the daycare center, the jungle creatures are not only used to specify room assignments, but are also used as colorful way finding tools. This helps the children easily make their way through the large building without getting lost or frightened.