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Pickle Chips is a fun, fast paced and quirky sandwich shop located in San Francisco California, specializing in hoagies, cheese steaks and other Philadelphian foods. Pickle Chips will be hip and fast paced and encourage customers to come in and get to know the employees. These objectives will be accomplished through concise branding and marketing. Vibrant colors and bold typography will tie together the overall brand. Employees will be friendly, funny and hardworking individuals who really care about their customers.
Pickle Chips ties together good food, friendship and Philly flair to make you feel right at home in the city of brotherly love—wherever you may be. The design of Pickle Chips will encompass the friendly and artistic atmosphere of Philadelphia while also creating a fast paced and dynamic environment that will prompt the customer to visit again and again. Bright colors with bold graphics will be the platform for all major branding decisions. Icon style illustrations will be used to enhance these graphics but not take over the overall message of the brand.
Pickle Chips utilizes a touch screen order system. The system allows full customization and uses bright colors and icons to easily and efficiently communicate with the user.
The Pickle Chips website utilizes a single scroll layout. You can learn more about the restaurant, shop for merchandise and view the menu online.
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